September 25, 2008

I believe pollution is nothing but a resource we aren't harvesting.

Read Cradle to Cradle!

It's about ecologically intelligent design that challenges cradle to grave methods such as "recycling, driving hybrid cars, etc." This book covers the roots of the industrial revolution, commentary on how science, nature and society interact, key design principles, and examples of innovative products and business strategies already playing smart.

The well-articulated argument is that an industrial system that "takes, makes and wastes" can become a creator of goods and services that generate ecological, social and economic value.

Conflict between industry and the environment is not an indictment of commerce but an outgrowth of purely opportunistic design. The design of products and manufacturing systems growing out of the Industrial Revolution reflected the spirit of the day-and yielded a host of unintended yet tragic consequences.

Given what we now know today, design can (and should!) reflect a new spirit. When designers employ the intelligence of natural systems—the effectiveness of nutrient cycling, the abundance of the sun's energy—they can create products, industrial systems, buildings, even regional plans that allow nature and commerce to fruitfully co-exist.

Not only do I love what this book has to say, it is 'treeless'-- printed on a synthetic 'paper,' made from plastic resins and inorganic fillers designed to look and feel like top quality paper. And it's also waterproof, I tested!

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